Anita Sabu founded Dia Jewels Inc. in 1988, driven by a vision to provide high quality fine jewelry that is unique and affordable. As a small family business, we believe that fine jewelry should be available to all, and not at the typical price hikes you see at big chains. Our journey into retail is recent and began after we saw a lack of this in the industry. The affordable pieces that we did see, didn't live up to our standard and used poor quality metal or stones. We made a commitment to ourselves that we would provide our customers truly distinctive pieces of a high standard that would retain value for years to come. Our signature styles are all hand crafted with great care and attention to detail. Whether you intend to wear jewelry every day, or only for special occasions, our pieces are built to last and sparkle for years to come.